Thursday, October 11, 2012

Top Three Beauty Tips To Look Younger

Wouldn't we all love to have a personal stylist and our own make-up artist at our fingertips?! It's no secret that celebrities, women especially, have a heavy arsenal when it comes to looking their best but not all of their tricks are top secret. Of course, the eyes have it. Young or old, the eyes are the number one draw when it comes to looking at a person's face. Is it any wonder, then, that the bulk of our beauty spending power is funneled right to our pretty peepers? Here are our top picks for celebrity beauty tips to help you look younger.

Michelle Pheiffer - 53 

Pfeiffer hasn't appeared to age in eons. What's her secret? "I never pluck my eyebrows. The make-up artists shape them only when I am doing publicity." One of the best things you can do, at any age, is to just stop plucking. A lush, well groomed set of arches adds instant youthfulness to your face.

Reese Witherspoon, 36 

It's been ten years since Elle Woods studied her way into Harvard, but Witherspoon's youthful glow hasn't changed much since then. Rather than drawing on heavy eyeliner, she swears by a subtle ring of eyeshadow to keep her look soft and young looking.

Sandra Bullock, 47 

Want to look immune to the aging process? Sandra says she puts her trust in a little Preparation H. "Putting butt cream under my eyes is one of my best beauty secrets, and stops me from getting lines." For generations, this has been a tried and true celebrity wrinkle solution resulting in tightened skin around the eyes. It's just cream, right?

Wednesday, October 3, 2012

Raise Your eyeQ! Lash & Brow Certification Classes

At EyeQBeauty.com, our main goal is to provide salons, makeup artists and estheticians with the tools and brands they need, to keep their clients and patients looking their best. If you're a beauty professional, you know that over time, eyelashes and eyebrows become more sparse, and require a bit of 'love' to bring back the natural shapes of a youthful appearance. As aging occurs, ladies (and men!) seek out treatments, wrinkle injections, dermal fillers - all to restore the look their once youthful look. You can help, with the right certifications.

You can master the latest lash and brow enhancement techniques with our upcoming lash and brow certification classes. On Monday, October 15, EyeQBeauty will be holding a 2 1/2 hour course teaching everything you need to know about up selling your customers and increasing your profits with Lash & Brow Tinting and Perming!

The course includes demos, hands-on training and helpful handouts, as well as certifications for Lash & Brow Tinting and Perming. Class runs from 10 am to 12:30 pm and requires a $20 reservation fee which can be applied to product purchases on the day of the event.

Visit EyeQBeauty online to register. Class size is limited!

Class location:
1800 Bridgegate Stree, Suite 105
Westlake Village, CA 91361
888-458-8889

Thank you to Intensive Lash & Brow and Simple Perm for sponsorship.

Thursday, September 27, 2012

Makeup Color Trends for Fall 2012

A change in the season means a change in style and fashion trends. When Pantone, the leading authority in color, issued their Fashion Color Report for fall 2012 the featured colors included bold, deep colors with more versatile neutrals. These predictions translate to makeup trends for this fall.
“Makeup takes center stage with jewel eye shadow tones of Purple and Deep Greens, long lashes, Ruby lips and shimmer nails.” — Nicole Fischelis, Group Vice President/Fashion Director, Macy's

As always, the focus is on the eyes here at eyeQbeauty, as it should be. So we thought we'd share just one way to apply these great fall trends to your eyes. This video from Meredith at Pigments and Palettes demonstrates the use of titanium and ultramine green to make your eyes the focus of all who see you this fall season.


Wednesday, September 19, 2012

Staying Power for Your Eyeliner

We've talked about eyeliner before, after all, it's a beloved beauty staple for most women. It's just sad that it seems to have so much trouble staying put! And it seems to happen to the most expensive of eyeliners so what gives? Here are a few techniques to keep your strokes and sweeps staying sharp.

PRIME
A good eye primer can make all the difference. Many women put their eye makeup onto a dry eyelid. Artists and painters prep they're canvas with primer, you should too! Apply your face primer above and below your eyelid to make the most use of it.

COVER
Pencil eyeliners sure are handy, but they smudge entirely too easily. Use an angled brush to apply matte eye shadow in the same color right over the original liner to make it stand the test of time.

WATERPROOF
Sometimes the reason your eyeliner isn't staying put is because you began with poor quality tools. Be sure to spend your hard earned dollars on quality products. Splurge for the waterproof eyeliner if you really want it to stick around. It'll take a good eye makeup remover to get it off, but that's the point, right?

Have another tip for giving your eyeliner staying power? Share it with us in the comments!

Tuesday, September 11, 2012

Apply Faux Lashes Like a Pro

Applying fake eyelashes can be scary and even intimidating, but wearing fake eyelashes is the best option to take your makeup to the next level. With so many kinds of falsies it's fun to try all your options to see which you like best. Individual lashes, are applied one by one. Then, there are flare lashes that are applied piecemeal to fill out your existing lashes. The most popular and fastest to apply are lash strips which come together on one strand. Finally, there are eyelash extensions which need to be applied by a professional. See? Lots of options!

If you want to give falsies a try, application doesn't have to be scary. We love this little how-to video by PopSugar. It shows just how easy false lash application can be. With a little practice, you'll be applying yours like a pro! 

Wednesday, September 5, 2012

What You Need to Know About Makeup Removers


When it's finally time to call it a day (a very long one, usually) makeup removal is probably the last thing on your mind. With an abundance of cleansing waters, cleansing oils, makeup removing wipes and pads on the market, how do you choose just one? Don't worry. We’ve done the research for you, but first, it’s important to know the proper way to clean your face.
It's a dirty little secret that not enough people take their makeup off at night and those that do often don't do it properly. Removing your makeup before cleansing prevents clogged pores and prevent breakouts. In fact, if you are wearing heavy makeup we recommend you perform this task twice!
For eyes, it’s very important to remove makeup with a remover made specifically for the eyes since it's such sensitive area. Why is eye makeup removal so important? Leftover mascara can lead to eye infections, discoloration, and puffy eyes come the morning. Be particular about how you remove eye makeup. Hold a cotton ball with remover over your lids for a minute to dissolve the product, then wipe away. Oils are especially good for removing long-wearing eye makeup.
So how do you decide on which remover to choose? Below is a short list composed of a few of the many different types of removers out there, so you can find the one that will really work for you.

MAKEUP WIPES: The answer to late nights and vacation time, makeup wipes come in different strengths. Some contain stronger ingredients than others, but all get the majority of makeup off your face so you can sleep clean.
CLEANSING OIL: Perfect for dehydrated skin, cleansing oil helps to balance your skin’s natural sebum production, but rinses into a milky emulsion. Ideal for removing long-lasting or water-resistant makeup, the oil breaks down virtually any ingredient.

OIL-BASED MAKEUP REMOVER: If you’re looking for a standard formula that takes off your makeup in one wipe, turn to a liquid oil-based makeup remover. Unlike cleansing oils, these frothy formulas contain water-based ingredients so you never feel an oily residue on your skin. 
MICELLAR WATER/CLEANSING WATER: A gentle option for sensitive skin, micellar or cleansing water will remove basic makeup. It often needs to be wiped on two or three times to completely clean the skin. We recommend using an eye makeup remover after if you prefer waterproof mascara or long-wearing eye liner. 

EYE MAKEUP REMOVER: Why use a separate remover for your eyes? The area around your peepers is incredibly sensitive, and requires a more delicate formula compared to the rest of your face. 

Sunday, August 26, 2012

Makeup for Tweens



As the kiddos head back to school, one of the likely questions parents are facing is 'Can I where makeup now?' It's inevitable for most parents of tween girls. Likely some of their friends are following in big sister's foot steps. They see their friends wearing makeup so they want to too. If you have decided to say yes, here are some beginner essentials for those just starting out with makeup:

1. Nude eyeshadow - This is flattering and subtle on most everyone. This way she feels like she is wearing shadow but it’s not pink, green or bright blue. Make sure to get an eyeshadow brush with a handle for her to use with it. It makes it even more special.

2. Blush - Something soft and pink. Not outside of what she would normally flush naturally when she is running around. Also once, again if you get a nice big fluffy blush brush to use with it, she will really feel like she’s wearing more than she is.

3. Lip gloss - Choose a shade only slightly deeper than her natural lip color. A sheer, rosy gloss will look pretty, but not overdone.

Most kids want to appear older, but that's not the point of makeup. By avoiding heavier makeup like mascara, liner and foundation, she will still look her age by starting off with the subtle basics. Then, when she gets a little older and starts high school, take her to a professional makeup artist to get a real lesson in applying makeup.