3 Reasons Your Salon Should Offer Lash & Brow Services

It used to be that salon services were very limited. Hair cuts, color and style were typical offerings. Today salons offer all kinds of additional services -waxing, manicures, pedicures, make overs, even massages. Salons have become a one stop shop for women wanting to improve their looks with the help of professionals. Our question is, does your salon offer lash and brow services? Well, they should! And we're giving them three reasons why.

1.  It's a hot trend: Once the privilege of the rich and famous, enhancing your eyes via lash extensions, brow tinting, and other ways, has now become standard for those who want to be the epitome of style and fashion.  What used to be considered a luxury is now considered a necessity by many. Clients are looking for ways to improve their looks; if you're not offering lash and brow services you're asking your customers to look for a salon that does.

2. Enhance your clients' natural beauty: It's no secret that your clients want to look their best. That's why the go to a salon in the first place. Lash and brow services offer ways to enhance your clients' natural beauty. Most women don't want to look like they have been made over with every possible beauty trend out there but they do want to improve their looks in ways that subtly call attention to their best feature...their beautiful eyes! You can help them accomplish that goal by offering lash and brow services.

3. Increase your cash flow: Offering lash and brow services is a way for you to boost your salon's revenue with just a small investment for supplies and training. What's not to love about that?

Ready to take the plunge? Visit our website to learn more.

Back Stage Beauty Tips

Stage makeup for the theatre works primarily on the premise of audience perception. Human eyes are trained from birth to translate the pattern of light and shadow as it falls across the face to provide clues for things like the age, facial texture, and the expression of the person they are viewing. Stage makeup is all about manipulating viewer expectations and perceptions with various techniques of applying makeup. Knowing when to simplify, how to conceal and reveal certain aspects of the face, and which brands to use can mean the difference between a lackluster makeup job and one that shows a true transformation into character.

Start with a Good Foundation
If you're going to look good you need a good basic foundation. On the stage, very thick foundation serves to keep an actor's face from being washed out by bright stage lights. Daily foundation serves to even out discoloration, cover blemishes and more. The key to either one is to do a thorough job when identifying your skin tone. The two toned look isn't desirable, even on stage. You'll want to blend foundation into the jaw line for the best effect. Use a shade darker than the foundation to add contours to the face, and a shade lighter than the foundation on areas you want to highlight. And always use powder to set the makeup.

Less is More
Unless your day job involves being a clown, when it comes to makeup, less is more. As a general rule, stage makeup is applied with a much heavier hand than daily makeup. However, the folks who paid top dollar for front row seats, don't want to see garish makeup. How heavy you apply eye shadow, eyeliner, blush, and lipstick says a lot about who you are as a person. An overdone face carries the implication that the wearer is over compensating for something else, perhaps a lack of self-confidence. Do yourself a favor and use a lighter hand which will highlight your natural beauty and maybe even score a few points in the 'I feel good about myself' perception department.

Be Mindful of the Eyes
As windows to the soul, your lovely eyes should have special attention. Here's a short list of things to be mindful of:

• Use eyeliner, eye shadow, and mascara to make the eyes stand out.
• Avoid the Tammy Faye look—trying to make your eyes "pop" with lots of mascara. This can actually make the eyes look smaller. You'd do better to invest in a good set of false lashes.
• Keep your eyebrows clean and groomed. It's more important than you think, as it not only frames your face but can open up your facial expressions.
• Use quality products. This applies to all makeup, but the eyes in particular since that is where the mind is first drawn and focuses through the day.

Top Three Beauty Tips To Look Younger

Wouldn't we all love to have a personal stylist and our own make-up artist at our fingertips?! It's no secret that celebrities, women especially, have a heavy arsenal when it comes to looking their best but not all of their tricks are top secret. Of course, the eyes have it. Young or old, the eyes are the number one draw when it comes to looking at a person's face. Is it any wonder, then, that the bulk of our beauty spending power is funneled right to our pretty peepers? Here are our top picks for celebrity beauty tips to help you look younger.

Michelle Pheiffer - 53 

Pfeiffer hasn't appeared to age in eons. What's her secret? "I never pluck my eyebrows. The make-up artists shape them only when I am doing publicity." One of the best things you can do, at any age, is to just stop plucking. A lush, well groomed set of arches adds instant youthfulness to your face.

Reese Witherspoon, 36 

It's been ten years since Elle Woods studied her way into Harvard, but Witherspoon's youthful glow hasn't changed much since then. Rather than drawing on heavy eyeliner, she swears by a subtle ring of eyeshadow to keep her look soft and young looking.

Sandra Bullock, 47 

Want to look immune to the aging process? Sandra says she puts her trust in a little Preparation H. "Putting butt cream under my eyes is one of my best beauty secrets, and stops me from getting lines." For generations, this has been a tried and true celebrity wrinkle solution resulting in tightened skin around the eyes. It's just cream, right?

Raise Your eyeQ! Lash & Brow Certification Classes

At EyeQBeauty.com, our main goal is to provide salons, makeup artists and estheticians with the tools and brands they need, to keep their clients and patients looking their best. If you're a beauty professional, you know that over time, eyelashes and eyebrows become more sparse, and require a bit of 'love' to bring back the natural shapes of a youthful appearance. As aging occurs, ladies (and men!) seek out treatments, wrinkle injections, dermal fillers - all to restore the look their once youthful look. You can help, with the right certifications.

You can master the latest lash and brow enhancement techniques with our upcoming lash and brow certification classes. On Monday, October 15, EyeQBeauty will be holding a 2 1/2 hour course teaching everything you need to know about up selling your customers and increasing your profits with Lash & Brow Tinting and Perming!

The course includes demos, hands-on training and helpful handouts, as well as certifications for Lash & Brow Tinting and Perming. Class runs from 10 am to 12:30 pm and requires a $20 reservation fee which can be applied to product purchases on the day of the event.

Visit EyeQBeauty online to register. Class size is limited!

Class location:
1800 Bridgegate Stree, Suite 105
Westlake Village, CA 91361
888-458-8889

Thank you to Intensive Lash & Brow and Simple Perm for sponsorship.

Makeup Color Trends for Fall 2012

A change in the season means a change in style and fashion trends. When Pantone, the leading authority in color, issued their Fashion Color Report for fall 2012 the featured colors included bold, deep colors with more versatile neutrals. These predictions translate to makeup trends for this fall.

“Makeup takes center stage with jewel eye shadow tones of Purple and Deep Greens, long lashes, Ruby lips and shimmer nails.” — Nicole Fischelis, Group Vice President/Fashion Director, Macy's

As always, the focus is on the eyes here at eyeQbeauty, as it should be. So we thought we'd share just one way to apply these great fall trends to your eyes. This video from Meredith at Pigments and Palettes demonstrates the use of titanium and ultramine green to make your eyes the focus of all who see you this fall season.

Staying Power for Your Eyeliner

We've talked about eyeliner before, after all, it's a beloved beauty staple for most women. It's just sad that it seems to have so much trouble staying put! And it seems to happen to the most expensive of eyeliners so what gives? Here are a few techniques to keep your strokes and sweeps staying sharp.

PRIME
A good eye primer can make all the difference. Many women put their eye makeup onto a dry eyelid. Artists and painters prep they're canvas with primer, you should too! Apply your face primer above and below your eyelid to make the most use of it.

COVER
Pencil eyeliners sure are handy, but they smudge entirely too easily. Use an angled brush to apply matte eye shadow in the same color right over the original liner to make it stand the test of time.

WATERPROOF
Sometimes the reason your eyeliner isn't staying put is because you began with poor quality tools. Be sure to spend your hard earned dollars on quality products. Splurge for the waterproof eyeliner if you really want it to stick around. It'll take a good eye makeup remover to get it off, but that's the point, right?

Have another tip for giving your eyeliner staying power? Share it with us in the comments!

Apply Faux Lashes Like a Pro

Applying fake eyelashes can be scary and even intimidating, but wearing fake eyelashes is the best option to take your makeup to the next level. With so many kinds of falsies it's fun to try all your options to see which you like best. Individual lashes, are applied one by one. Then, there are flare lashes that are applied piecemeal to fill out your existing lashes. The most popular and fastest to apply are lash strips which come together on one strand. Finally, there are eyelash extensions which need to be applied by a professional. See? Lots of options!

If you want to give falsies a try, application doesn't have to be scary. We love this little how-to video by PopSugar. It shows just how easy false lash application can be. With a little practice, you'll be applying yours like a pro!